Large-format printing is a technique that lets you print graphics and designs onto big pieces of paper (or other flat media). Companies often use it for advertising banners or posters, but the true scope of applications is wide-ranging.

Why Do Companies Require Large Format Printing Services?

Clients use large-format printing services for almost as many reasons as regular printing. It’s incredibly versatile and always makes an impact!
One reason is the high-resolution large-format printing offers. Images can contain millions of individually placed specs of ink, creating high-definition visuals that captivate audiences.
Another reason is the visual stimulation images offer. Large-format printing allows retailers and trade show brands to grab attention and attract more footfall with true colours and stunning design.
Outsourced large-format printing is also cheaper for many companies than attempting to create visual media in-house. Brands can simply order the materials they need without having to buy or lease equipment. Plus with a professional printing company such as Impressu, we can offer premium printing services in an efficient and effective manner.

The Pros And Cons Of Large Format Printing

Here are some of the pros and cons of large-format printing:

Pros

– Higher resolution and better quality than standard prints

– Can be used for numerous business applications (discussed below)

– More durable print formats suitable for indoor and outdoor areas

– Rapid turnaround often in a matter of days, suitable for multi-location rollouts

– More visible than standard sized print jobs

Cons

– Higher cost than conventional printing methods due to larger paper size, ink, and material costs
– May have a larger impact on the environment by requiring more ink, larger machines, and higher quantities of paper. Talk to Impressu about our commitment to greener printing services!
– Difficulties installing prints due to their size and shape

What Can Large-Format Printing Print?

The applications of large-format printing are extensive, and businesses use it for numerous reasons. The most common use is promotional materials such as trade show signage, banners, wallpapers, murals, and vehicle wraps. However, it is also helpful for creating educational resources, maps, blueprints, site plans, and signage.
The technology is similar to inkjet printing but can be modified to work with materials other than paper, including vinyl, canvas, and certain fabrics. This versatility opens additional applications, including creating patterned material and even fine art.

How Long Are Lead Times On Large-Format Printing?

Lead times for large-format printing are usually quite short compared to most business services, ranging from a few days to a week. How long it takes to receive your prints depends on various factors, such as finishing quality and the volume of printing you require

Summary

If you’re looking for a way to get your creatives in large spaces, large format printing is the printing service for you. Talk to Impressu today on how our large format printing services can help.