In the fast-paced and highly visual world of Australian real estate, print marketing for real estate agents still holds a powerful place in property promotion and brand visibility. Whether you’re listing a million-dollar property in Sydney or conducting a letterbox drop in the suburbs of Brisbane, professionally printed materials can leave a lasting impression on potential buyers and sellers.

So, what printing essentials should every real estate agent in Australia have in their toolkit? Here’s a breakdown:

1. Property Marketing Collateral

When it comes to showcasing listings, your printed materials speak volumes about the value of the property—and your professionalism.

Property Brochures / Flyers

High-quality A4 or A5 brochures featuring stunning photography, floorplans, and detailed descriptions help buyers remember the property long after the inspection ends.

Just Listed / Just Sold Cards

DL-sized postcards mailed or hand-delivered to nearby homes can generate new leads and build awareness in your target suburbs.

Window Cards / Display Sheets

Perfect for agency windows or real estate displays, these cards often include property highlights, images and QR codes for digital access.

For Sale / Sold Signs

Still one of the most visible forms of real estate marketing. Corflute or metal signs branded with your logo, colours and contact details increase credibility and visibility.

2. Personal & Brand Identity Materials

You are your brand. Make sure every interaction leaves a strong, professional impression.

Business Cards

A real estate staple. Choose a modern, high-quality design with your headshot, contact details and even a QR code linking to your listings or website.

Presentation Folders

Ideal for listing presentations or handing over contracts. A branded folder keeps everything neat—and shows attention to detail.

Letterhead & With Compliments Slips

Useful for formal communications, welcome letters and personal notes.

Branded Pens & Notepads

Perfect giveaways at open homes, local events or appraisals. People remember the little touches.

3. Direct Mail and Unaddressed Mail Marketing Materials

Print isn’t dead—especially when it’s local and targeted.

Market Update Flyers

Monthly or quarterly updates showing recent sales in the area help establish you as a local expert.

Free Appraisal Postcards

Encourage homeowners to take the first step by promoting free appraisals through printed mail drops.

Printed Newsletters

Still effective when delivered in high-performing neighbourhoods.

4. Office & Operational Print Items

Behind the scenes, print still plays a vital role in keeping the office running smoothly.

Listing Kits

Branded, pre-prepared info packs to hand over to sellers at appraisals.

Open Home Sign-In Sheets

Still commonly used at inspections (often alongside digital alternatives).

Final Thoughts

In a competitive market, printed materials offer a tangible, personal connection with buyers and sellers. The key is to ensure every piece—from a humble flyer to a luxury brochure—represents your brand at its best. For more on how we help real estate professionals, visit our dedicated real estate printing services.

Print smart, stay consistent and let your marketing speak before you even say a word.

Need custom real estate print materials that get results?

Explore our real estate print solutions or contact the team at Impressu today: marketing@impressu.com.au